Entrepreneurial Digest; Mistakes to Avoid P2


4. Pick a Business Name - This is a simple task really, but people worry too much about it. Choosing your business name should depend on two factors (1) What kind of business is it? ( 2) The message you want to send through to customers? e.g. Automobile business name will be different to a fashion business name, or a restaurant business name, because they're different industries. So, the name of each business should reflect you and your unique vision, as well as the industry you're in. When I first started out, I used my name for my business, because it's a clothing-line. My name represents me and my skills as a designer and the best part is, I don't have to register it, which meant lesser cost for a start-up budget. If you use your name to represent your business, you won't need to register it. You're only required to register a business name if it's different from your name. (check with your state/country regulation though). So, pick a name for your business and you're good to go. 


 5. Chose a Website Builder - In this digital age we can't stress enough the importance of online presence for everything we do in regards to business. As an entrepreneur, online platforms have given us affordable means to present our skills and innovations to the world. Although the thought of going through a website building process is very daunting for many. Traditional web-designers are very expensive, and some of them don't deliver very professional job even after paying them so much. For a start-up; Choosing to build a website, How to start, or which platform to use is hard, but there's good news, don't despair. There are now many website building platform, specifically targeted towards business owners, with little to no IT skills or technical know-how. All you need to do, is subscribe to their platform and use their Pre-built website templates to create a unique modern looking website. No coding required. That's how I started. I spent weeks researching website builders and platform, in the end, I came to the conclusion that I should use a self building platforms, and I can tell you that it have been a blessing. Using these platforms have opened my knowledge on website deigning. I have learnt a lot and can now confidently design full functioning websites. Another good thing is, they all offer  a free subscription, but if you need to sell online (which is E commerce) then you'll need to upgrade to a paid plan, in other to add payment options to your website.


WooCommerce, Shopify, Wix, Weebly, and Jimdo to name a few, these are platforms I have tried at one time or another. They are the easiest web-builders without any coding skills. Their pre designed templates allows you to easily replace the images and text with your own content.

Note; thoroughly compare the services to make sure you're picking the right platform for you, your business as well as your budget. 

 6. Social Media Brand Awareness - Each social media platform has a specific audience and usage In mind, so it's important to pick the platform that's best suited to your business needs. Using the right platforms can help boost your brand image as well as connect your business to the right audience. I'll recommend you create a profile on your preferred social media channel as soon as possible, and start creating a buzz about your business before your actual launch.

I must advice here; Do Not spread your self too thin. (i did that, i started with 5 networking channels. In the end i left every single one of them. Time wasted, no benefit) Start with one or two social media channel and work on them, later when you feel the need to branch out to other channels then you can do so. Don't be tempted to start with YouTube, Instagram, Facebook, Twitter, Pinterest and LinkedIn all at once, you'll loose focus, and will not benefit from any of them because you'll barely have time to manage them all. So start small and grow big.

These are the tips I have for you. I engaged some of them at them beginning of my entrepreneurial journey, and i failed to leverage the others, hence am writing to give you some insight to help you get it right from the start.


If you have any tips we can all learn from, kindly share them in the comment section. 



 Hope you enjoyed today's article, please join me next time for another helpful tips, thank you.

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